Branding is not a marketing issue for us. It is a business issue. -- Deepak Advani, Chief Marketing Officer, Lenovo


Emmy Award nominee Ms. Nancy Bruening is the co-founder and the current managing partner of Genome Communications. She is an expert in finding the inherent drama in scientific products and services. That skill leads to the relevant differentiation of communications messages. She has more than 20 years of experience in medical, scientific and technology communications, and has worked with many of the world's leading health and technology brands, including Shepard-Medical, Cancer Treatment Centers, Software AG, Cisco Systems, Gartner Group, KPMG's Consumer Markets Insider, and Arthur Andersen's Knowledgespace.

Formerly, she was an art director for Ziff Davis Publishing in New York City. She is a graduate of The George Washington University, Washington D.C., one of the world's leading universities.

Ms. Bruening was Honored with an Emmy Award Nomination by the National Academy of Television Arts and Sciences on September 9, 2008 for Outstanding Achievement for Advanced Media for her Fox News.com segment, Future Cops: Police Use Tactical Technologies to Catch Criminals.

Ms. Bruening and the firm received a Gold Medal from the Service Industry Advertising Awards (2009) for radio writing and producing for the Department of Homeland Security. Ms. Bruening and the firm also received a Gold Medal from the 25th Annual Healthcare Advertising Awards (2008) for New Media for its work for Shepard Medical.

She also holds a master's degree in psychology from The Chicago School of Professional Psychology (CSPP), a master's level diploma in publishing management from The George Washington University, and a Bachelor of Fine Arts (BFA) from The University of Memphis.

Other senior professionals of the Genome-Communications team include the following:

* A former senior government executive -- a Presidential appointee in the Department of Commerce -- who has organized conferences for scientific and technological policymakers.  

* A board-certified, medical doctor

* A licenced, PhD-level psychologist

* A former Fulbright Scholar.

Emmy Award Nominee Mr. Eugene J. Koprowski, founder and chairman emeritus, developed strategic communications plans, rhetorical strategies, branding, messaging campaigns, and phrases that persuade for government, Fortune 500, and NASDAQ-traded corporate clients in medicine, pharmaceuticals, computing and technology and consumer products. He is a former U.S. Naval Officer,  promoted to the rank of lieutenant (0-3), and served in Operation Noble Eagle, providing public affairs advice and counsel to senior military officiers. Koprowski  also has extensive experience, on temporary duty, as a Senior Communications Officer (Akin to a Navy Commander, or Vice President at a Fortune 500 firm) at a Cabinet-Level agency, in Washington D.C., across the street from the White House. He served as a liaison between the medical staff and the staff of the Office of Congressional and Legislative Affairs (OCLA), the Office of Public and Intergovernmental Affairs (OPIA), as well as the Office of the Secretary) and the speechwriting team. Additionally, Koprowski's proactive track record included the following results:

·         Pitching proposals (RFPs), quotes (RFQs) and respond to solicitations from major U.S. government agencies. Negotiate contract terms with government contract officers (COs). Generate new business contracts from major U.S. government agencies, NASDAQ-traded firms, and Fortune 500 companies.  

·         Accounts won include: The National Aeronautics and Space Administration (NASA), the U.S. Food and Drug Administration (FDA), U.S. Army Medical Command, Department of Homeland Security, Cisco Systems, Inc., Click Commerce, Inc., Software AG, Microsoft Corp., America Online/Digital Cities, KPMG, Gartner Group, Shepherd Medical, Precision Auto Tune, and Fox News/20^th Century Fox, Washington Post Co.

·         Furnishing technical advisory services to customers regarding communications strategy, writing, editing, layout, design, cost, and methods of production for print and new media and broadcast productions.

·         Conducting online focus group testing and use qualitative survey results to produce new media content – i.e., create information architecture, Web site taxonomies, editorial plans.

·         Performing management functions, including reviewing the work other others, leading teams on special projects, planning work for others and identifying the resources necessary to accomplish the project, setting long-term and short-term work priorities for others, assigning work to subordinates, based on priorities, difficulty of the assignments, and working collaboratively with subject matter experts.

·         Serving as a senior communications counselor to the director of the Food and Drug Administration (FDA), Center for Devices and Radiological Health, Division of Small Manufacturers, International, Department of Health and Human Services (HHS).

·         Providing briefings for foreign and state governments on U.S. policy, approved medical devices, and public health/environment questions for FDA, i.e. government relations.

·         Developing social media content to brief consumers on medical news for FDA/HHS.

·         Serving as a senior communications counselor for the pharmacy department director of the Carl Darnell U.S. Army Medical Hospital at Fort Hood, Texas, generating scientific abstracts, medical poster presentations, and brokering medical journal coverage.

·         Providing media strategy/consulting to executives the U.S. Department of Homeland Security, and develop 30 second radio spots for U.S. Border Patrol. Broadcast on ESPN/Redskins Radio.  

·         Selected as a Volunteer Assistant to the Governor-elect of the Commonwealth of Virginia, Bob McDonnell. Health Care Policy Working Group, Transition Team. Wrote policy briefings/memoranda to implement winning campaign agenda into policy briefing book for 71^st governor of Virginia. Tech company tax credit idea made 2010 budget. Government transparency idea made Executive Order #2 on Jan. 16, 2010. Collaborated with press office, providing strategic advice on media. (December 2009-January 2010). 

·         Produced and wrote a series (two, one hour episodes) of television programs for Swiss Television called Dossier Justice. Negotiated distribution deal for broadcast in Europe.

·         Produced new Web sites, Executive Strategies.com, Boomers.com, Stockbrokers.com, including the development of information architecture, Web site taxonomies, and editorial plans.which successfully secured funding from angel investors.

·         Produce and write a weekly column for FoxNews.com on science and technology and health content. Booked interview with President of Czech Republic, Vaclev Klaus, other newsmakers.

·         Honored with an Emmy Award Nomination, National Academy of Television Arts and Sciences (2008) for Broadband TV production, Future Cops: Police Use Tactical Technologies to Catch Criminals, for Fox News.

·         Awarded with Gold Medal, Sixth Annual Service Industry Advertising Awards (SIAA) for persuasive 30 second radio spots written and produced for The Department of Homeland Security (2009) and aired on ESPN radio in Washington D.C. and Norfolk.

·         Awarded with Gold Medal, 25th Annual Healthcare Advertising Awards (2008) for patient-centered, new media marketing campaign for Shepard Medical Products, Inc.’s CareMates brand of preventive hand sanitizer sold in CVS and Walgreens stores.

·         Presented with Merit Award, 26th Annual Healthcare Advertising Awards (2009), for stakeholder messaging campaign using social media for the Food and Drug Administration (FDA).

·         Honored with medicine in the media fellowship at Dartmouth Medical School/National Institutes of Health (June 2006) for thrice weekly science column for UPI.

He earned a law degree magna cum laude, from the Thomas Jefferson School of Law. He has earned a master's degree from The University of Chicago and completed his undergraduate work in marketing management at Northwestern University, Evanston, Ill.
 
Koprowski is very active in public service, and was appointed by Virginia Gov. Bob McDonnell as a member of the special advisory commission on mandated health insurance benefits for a four-year-term (2010-2014). His nomination by the governor was approved unanimously by the bi-partisan members of the Virginia General Assembly.