Branding is not a marketing issue for us. It is a business issue. -- Deepak Advani, Chief Marketing Officer, Lenovo

Eugene J. Koprowski is the managing director of Genome-Communications and chief scientific officer of Bio-Pharma Consulting, LLP.  An international medical school graduate, he is a member of the American College of Healthcare Executives (ACHE), and is a member of the American College of Sports Medicine (ACSM). Koprowski is also the co-coordinator for the state of Illinois for the President's Council on Physical Fitness (PCPF).  

Koprowski's passion is medical and scientific communications and their impact on public health and behavior modification.

He has gained wisdom about what works, and what does not, in strategic scientific communications during his more than 20-year career. He has created persuasive, intelligent communications for many of the world's leading health and technology brands, including The Food and Drug Administration (FDA), of the U.S. Department of Health and Human Services, the U.S. Army Medical Command/Carl Darnell Army Medical Hospital, the U.S. Department of Homeland Security, and the U.S. Army Fourth Infantry Division Museum, Shepard-Medical, Cancer Treatment Centers, Cisco Systems,  EMC, Gartner Group, KPMG, and Arthur Andersen's Knowledgespace.

This messaging has shaped the consciousness of countless consumers. 

Koprowski has also worked extensively on science writing projects, setting rhetorical strategies and choosing storytelling techniques, for the leading media firms in the world, including: Fox News, The Wall Street Journal, The Washington Post, United Press International, Forbes Magazine, Entrepreneur Magazine, R&D Magazine, The New Scientist, Health Care News, Life Extension Magazine, Oncologistics Magazine, and Journal of the American Osteopathic Association (JAOA), as well as journals produced by leading associations, including the American Association for the Advancement of Science (AAAS), the Institute of Electrical and Electronics Engineers (IEEE), and the Society for Human Resource Management (SHRM).

Formerly, Koprowski as a senior producer in Washington D.C. with PBS-TV's weekly series, TechnoPolitics, which was seen on 300 stations. He is a graduate of Northwestern University and holds a master's degree from The University of Chicago, where he studied the history of science. He earned his medical degree at the China Academy of Chinese Medical Sciences.

Koprowski was Honored with an Emmy Award Nomination by the National Academy of Television Arts and Sciences on September 9, 2008 for Outstanding Achievement for Advanced Media for his Fox News.com segment, Future Cops: Police Use Tactical Technologies to Catch Criminals.

Koprowski and the firm received a Gold Medal from the Service Industry Advertising Awards (2009) for radio writing and producing for the Department of Homeland Security. Mr. Koprowski and the firm also received a Gold Medal from the 25th Annual Healthcare Advertising Awards (2008) for New Media for its work for Shepard Medical.

Ms. Nancy Bruening is the creative director of Genome Communications, and the managing director of Bio-Pharma Consulting, LLP. She is an expert in finding the inherent drama in scientific products and services. That skill leads to the relevant differentiation of communications messages. She has more than 20 years of experience in medical, scientific and technology communications, and has worked with many of the world's leading health and technology brands, including Shepard-Medical, Cancer Treatment Centers, Software AG, Cisco Systems, Gartner Group, KPMG's Consumer Markets Insider, and Arthur Andersen's Knowledgespace.

Formerly, she was an art director for Ziff Davis Publishing in New York City. She is a graduate of The George Washington University, Washington D.C., one of the world's leading universities.

Ms. Bruening was Honored with an Emmy Award Nomination by the National Academy of Television Arts and Sciences on September 9, 2008 for Outstanding Achievement for Advanced Media for her Fox News.com segment, Future Cops: Police Use Tactical Technologies to Catch Criminals.

Ms. Bruening and the firm received a Gold Medal from the Service Industry Advertising Awards (2009) for radio writing and producing for the Department of Homeland Security. Ms. Bruening and the firm also received a Gold Medal from the 25th Annual Healthcare Advertising Awards (2008) for New Media for its work for Shepard Medical.

* A former senior government executive -- a Presidential appointee in the Department of Commerce -- who has organized conferences for scientific and technological policymakers.  

* A board-certified, medical doctor

* A licenced, PhD-level psychologist

* A former Fulbright Scholar.